Last week I had a conversation with the owner of my local comics shop, Comics & More, about the tendency of comic companies to hire fanboys over people with relevant job experience. While are a lot of examples, one is posters.
He receives a lot of posters intended to be hung in the store to promote a new series but they’re designed to be collectibles.
They look good but there is no useful information on the poster like when the series is on sale, if there is a big name creator involved, or even a “on sale here” statement that would make the poster more useful in a store window.
Someone with a sales and/or marketing background wouldn’t be overlooking that basic function of what these “in-store” posters are intended to do.